Our Story

Founded in 1994, Rock N Ride Industries began its journey in Sialkot, Pakistan, with a passion for creating premium quality products for the global equestrian and sports industries. What started as a small vision has grown into a leading name recognized worldwide for excellence, craftsmanship, and trust.

From the very beginning, our mission has been clear — to provide quality products that meet the highest international standards. Over the years, Rock N Ride Industries has expanded its expertise into multiple categories, including equestrian equipment, farrier tools, leather wear, gym wear, and sportswear.

Our Manufacturing

At Rock N Ride Industries, we take immense pride in being true manufacturers — not just suppliers. Every product is professionally produced in our own factory in Sialkot, Pakistan, where skilled craftsmen combine traditional techniques with modern technology to ensure unmatched quality and durability.

We are known for our handmade finishing, attention to detail, and custom design capabilities. Whether it’s a specialized saddle, a custom pair of gloves, or a personalized gym outfit, we can manufacture products according to the customer’s exact requirements and designs.

Our commitment to excellence extends from the careful selection of raw materials to the final inspection and packaging — every step reflects our dedication to quality and precision.

Our Mission

Our mission is simple yet powerful — to provide high-quality products that bring comfort, performance, and satisfaction to our customers across the world. We strive to build long-term relationships through reliability, honesty, and consistent quality in everything we do.

We believe that success lies in customer satisfaction, and that’s why we continuously innovate, improve, and adapt to meet the changing needs of our clients globally.

Our Leadership

Under the visionary leadership, Rock N Ride Industries continues to grow with a modern approach while maintaining the strong values set by its founder, Mr. Pervaiz Paul. Together, their passion and commitment have helped the company earn the trust of customers in markets around the world.

With decades of experience, Rock N Ride Industries stands as a symbol of quality, integrity, and craftsmanship — proudly representing the manufacturing excellence of Pakistan on a global scale.

Our Values

At the heart of Rock N Ride Industries are two guiding principles: Quality and Customer Satisfaction. These values shape every decision we make and every product we create.

We believe that every customer deserves the best, and our team works tirelessly to ensure that every product leaving our factory meets the standards that define our name — Rock N Ride Industries.
We are active member of the Sialkot Chamber of Commerce and other NGOs towards the prevention of child labour and their rehabilitation in the horse riding equipment industry.

For more detailed information and discussion on the possibilities for initiating business relationships, you are invited to contact us through any means of communications of your choice, i.e., through email, fax, courier, or telephone. We assure that we will try our best to make our business relation very beneficial in future.